Shifting Culture Cycling is LIVE!

Shifting Culture Cycling helps you share your full cycling self through unique clothing and apparel designs. Launched in September of 2024, Shifting Culture Cycling is working to find ways for you to celebrate your cycling identity in your daily life. Whether you are a mountain biker, gravel rider, cyclocross racer, road cyclist, or BMX'er we want our brand to help you tell your story.

Our founder and lifelong cyclist, Glenn Stroessner, realized that apart from frame and component brands, there are limited options for lifestyle apparel in the cycling space. While he has always loved cycling, Glenn's identity as a cyclist began in Southern Indiana as a teenager riding BMX in the mid-90's. At the time, a major part of BMX culture was the clothing. BMX clothing brands captured the culture and lifestyle of the sport in clever designs for riders to display to the world. It's this sense of being a part of something greater that Shifting Culture Cycling hopes to bring to your lives.

Glenn is very proud of his cycling identity and gets an arguably unhealthy amount of joy from picking out his clothing in the morning. To this end, Shifting Culture Cycling embodies the idea that you can tell your story through your clothing choices and we hope that our clothing helps you tell it.

Thank you for joining us on our journey and we hope that we can be a part of yours!